What is NLP coaching?

Coaching Models

All coaching models are some version of:

  1. Where do you want to get to?

  2. Where are you now?

  3. What are you going to do to get there?


The GROW model is one of the most popular models. It stands for:

  1. Goal: What we want to achieve

  2. Current Reality: Where we are now

  3. Options: Choices we have in order to move towards our goal

  4. (Obstacles): What might stop us achieving our goal

  5. Way Forward: The actions we need to take to help us achieve our goals.


NLP Coaching Model

Our NLP model, which follows, builds upon GROW. It is a more complete model in that it includes tools to help our clients answer the questions that need to be answered to use the GROW model in the first place.


Each of these elements on their own can improve the likelihood of success. Together they provide a powerful success system.


  1. Beginning Frame. How we set the scene for any interaction.

  2. State. Our mental/physical condition in that moment.

  3. Outcome. What our client wants to achieve.

  4. Rapport. The quality of communication between us and our client.

  5. Current Situation. What our client is already doing to achieve their outcome and/or to stop them achieving it.

  6. Technique or task. Actions to achieve an outcome.

  7. Future pace. Mentally rehearsing actions to achieve an outcome.

  8. End Frame. What we say at the end of an interaction to support our client in achieving their outcome.

  9. Follow up, Following up whatever happens and using the information from this to determine what we do next.


What is NLP (neuro-linguistic programming)?

Neuro means relating to the nervous system. The information we take in through our senses influences our neurological function. If we improve the accuracy with which we take in information, i.e. we listen better and are more observant, so we are more open to our own and other people’ feelings. This means our brains have better information to help them make decisions. We also increase our ability to communicate effectively (both consciously and unconsciously).


Linguistic is about language.  As we understand and are more aware of language – the words themselves as well as their structure and the way they’re spoken (speed, voice tone, rhythm), so we get better information for making decisions and communicating consciously and unconsciously.


Programming here refers to habits. We develop habits, some useful, some less useful. NLP teaches us how we can develop and encourage useful habits and reduce less useful habits.


So, there you go: Neuro Linguistic Programming – using language to programme our nervous system into more useful habits.


Benefits of NLP

  1. Connecting to your purpose, values and motivation.

  2. Having a more successful and fulfilled life.

  3. Improving performance at work, home and hobbies.

  4. Achieving better relationships at work and at home.

  5. Developing beneficial health routines.

  6. Overcoming blocks and continually learning new skills.

  7. And in many cases enjoying your hero’s or heroine’s journey through life.


What does a typical session look like?

Pre Session: 20-Min Clarity Call

With new clients I offer a pre-session talk that prepares you for the session, builds response potential and rapport, and we discuss some of your most undesirable results or perceptions.


With NLP coaching, we offer positive options for moving forward, and a more positive mindset and perspective. What we focus on determines what we get.


For pre-existing clients doing ongoing coaching, I begin by asking you for a quick report on what's happened since our last session, how things have gone and what's been occupying your mind and time.


I praise you for your progress, and I correct any misunderstandings and offer adjusted support if you need any feedback or fine-tuning, and ensure an appropriate sense of useful movement in the right direction.


Pre-session: Personal Profile

For clients pursuing coaching, you will fill out a personal profile before we meet for our first official session. Personal profiles consist of family history, primary and specific goals, fears and concerns, etc.


First Session: Outcomes

Whether with new or existing clients, after any initial exchanges and a quick review of past activity, then I begin the current session by getting/clarifying desired outcomes not only for the current session but also quickly revisit longer-term or larger scale outcomes.


Follow-up Sessions

From that point forward, what's done with a client is on a totally unique basis. You'll only know if you try!...



Why are your prices set the way they are?

My prices are set at the price they are at, so that way I can have the margins to then do other things that are free for our communities who wouldn’t otherwise be able to invest in resources, like coaching.


I give subsidized and free coaching to a select few clients a year.


My goal is to continue to do philanthropic initiatives and produce free resources for you in other helpful ways, like workshops, events and blog posts.


What's the difference between coaching and therapy?

Coaching views clients as already whole, whereas therapy looks to resolve a past pain.

Holistic coaches view their clients as already whole, equipped with everything they need to reach their goals. On the other hand, therapy usually focuses on clients healing from trauma or negative experiences.        


Coaching looks toward the future, whereas therapy often looks to the past.

People seek coaching as a method for creating a new future. Coaching is about a client starting from where you are, receiving support as you are doing the inner work necessary to create outer transformation.

On the other hand, people seek therapy to cope or come to terms with something that happened in the past. They're often seeking tools to handle emotional issues that stem from past trauma.              

 Coaching empowers the client to solve your own problems, whereas therapy offers guidance and direction.                        

As humans, we want to solve problems for our friends and loved ones. But coaching empowers people to find their own answers and the solutions to their problems. Coaches give non-directional feedback, often in the form of asking questions.

On the other hand, people seeking counseling are often looking for professional advice and direction on how to cope with something. Counselors offer directions, guiding the conversation.   


Coaching focuses on outer action with measurable results, whereas counseling focuses on the "inner": the conscious and subconscious mind.

The goal of coaching is to support clients in making specific changes. That is why a coach will often work with a client to create benchmarks for which the client aims during their work together.


On the other hand, counselors often help their clients identify and gain a deeper understanding of the conscious and subconscious reasons for their behaviors. Change is not necessarily the goal, here.   


Coaching will be set for a short term while therapy can take years.

Coaching takes place over the short-term, whereas the therapist-client relationship is often a longer-term one.               

When it comes to coaching, a client typically signs on for a certain timeframe—say, six months or a year—during which the coach will support him in reaching a specific goal or making a specific change.

On the other hand, when it comes to therapy, a client will often seek long-term support for an indefinite amount of time.  


Coaches don't diagnose; therapists and other mental health professionals do.       

Life coaches identify current behavior and thought patterns in their clients, and ask questions to help their clients change those patterns and move forward.

On the other hand, counselors and other mental health professionals often look to diagnose their clients with conditions that explain why they behave a certain way.       

In conclusion

Coaching is a powerful method to support you in making the changes you want to make in your life. If you want to work on present issues and get the support to break through your limiting beliefs, then coaching may be right for you!

On the other hand, if you feel like you carry around past trauma that you want to unravel, then therapy is likely a better fit.